Market Research

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The Market Research Society (MRS) is the UK professional body for research, insight and analytics. It recognises 5,000 individual members and over 500 accredited Company Partners, in over 50 countries, who are committed to delivering outstanding insight.


There is an MRS Board made up of MRS members elected by the membership from across the research sector. The Board is responsible for MRS achieving its overall vision, mission and objectives.

It is advised by a number of subsidiary boards on specialist areas such as Diversity & Inclusion and Sustainability.

The MRS Market Research Standards Board recommends to the MRS Main Board the adoption of regulations to support the professional standards for market research. These take the form of the MRS Code of Conduct, best practice guidelines, and disciplinary regulations and procedures.